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© Johannes Beschoner

Jungfernstieg

Stroll along the Binnenalster.

It is the heart of the city centre for many locals and tourists: the Jungfernstieg - a diverse connection between the Inner Alster and the surrounding shops and attractions.

For Hamburg residents, the historical importance of the promenade plays a major role: In the past, families came here on Sunday to walk and introduce their unmarried daughters (" Jungfern") - hence the name. Even today, the Jungfernstieg is very special: It is enjoyable to be right on the water - the Inner Alster, make a date at this central location and start shopping in the nearby department stores - especially the famous and traditional Alsterhaus but also small but refined shops.

After a break and refreshments at the Alsterpavillion, you can continue on to the surrounding shopping arcades Europa Passage, Hamburger Hof or the Hanseviertel, which is a little further back.
Hamburg City Hall is also close by. The magnificent building with its impressive architecture can not only be admired from the outside, it can also be visited from the inside. The day can then be rounded off wonderfully with an ice cream and back on the water: Alternatively, a twilight cruise on the Alster steamers.

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DISCOVER NOW Events at this location

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    © AHOI Events

    CSD-Straßenfest Street Festivals

    • 01.08.2025
    • 12:00
    • Jungfernstieg
    To event

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© mediaserver.hamburg.de / Cooper Copter

You should see this Sights in Hamburg

A short holiday in Hamburg also means sightseeing in Hamburg. Whether the Elbe Philharmonic, Landungsbrücken or Hamburg City Hall - they and many other sights are simply part of a trip to Hamburg. The easiest way to explore Hamburg's sights is on a sightseeing tour with the striking double-decker buses.

Sights in Hamburg
Blick über die Alsterarkaden in Hamburg mit Wasser, Cafés und historischem Rathaus im Hintergrund
© Fotolia / JFL Photography

CITY AREA PORTRAIT Alt- & Neustadt

The historic core of the Altstadt (German for Old Town) district is shaped by traditional buildings such as the Hamburg city hall and the chamber of commerce, the alleyways and bridges which stretch out all the way to the HafenCity district. In the Neustadt district district between Laeiszhalle and Jungfernstieg with elegant promenades, fashion stores and gallery owners – overlooking the Alster.

Alt- & Neustadt

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Panik City
© Tine Acke/ Panik City

The Udo Lindenberg Experience Panik City

Amazing. To join in. To touch. Panik City is infotainment with music, technology and Udo Lindenberg! Already more than 65,000 visitors enthusiastically report on the unique multimedia experience of the life of the German star! The outstanding success was confirmed in 2019 with the 3rd place of the ADAC tourism award.

Panik City
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© ThisIsJulia Photography

Sundays 5 to 9 am Fish Market

Every Sunday morning since 1703 Hamburg's most traditional market has been trading in just about anything and everything that isn't nailed down.

Fish Market
Hamburg Warehouse District
© ThisIsJulia Photography

UNESCO World Heritage Site in Hamburg Speicherstadt

The Speicherstadt is probably the best-known symbol of the maritime history of the Hanseatic city of Hamburg. The UNESCO World Heritage Site is the expression of Hamburg's rise and is one of the most beautiful sights today!

Speicherstadt

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