It is the heart of the city centre for many locals and tourists: the Jungfernstieg - a diverse connection between the Inner Alster and the surrounding shops and attractions.
For Hamburg residents, the historical importance of the promenade plays a major role: In the past, families came here on Sunday to walk and introduce their unmarried daughters (" Jungfern") - hence the name. Even today, the Jungfernstieg is very special: It is enjoyable to be right on the water - the Inner Alster, make a date at this central location and start shopping in the nearby department stores - especially the famous and traditional Alsterhaus but also small but refined shops.
After a break and refreshment in the Alsterpavillon, continue through the surrounding shopping areas and arcades. In the "Hamburger Hof" passage or the slightly further away "Hanse-Viertel", shopping is an art: The large department stores and exquisite shops surpass one another with their exclusive selections. The day can then come to a delicious conclusion with an ice cream, and then it's back on the water: alternatively, an evening tour on the Alster steamers.