The 53 Hamburg Store is the special address in the HafenCity for enthusiastic Hamburg visitors.
The flagship store of the first collection for Hamburg fans has an area of 50 m². It presents high-quality t-shirts, trendy hoodies, bags and much more in the city colours. This gives Hamburg a central shopping address for young and old fans of the world’s most beautiful city. The collection also features a new, modern look also for souvenir fans. The 53°-team always keeps up with the trends so that the collection is almost always up-to-date. But tourists won’t find any miniature Michels or tin plates: Lovingly thought-out details and city coordinates make the pieces true attention-getters as well as an expression of Hamburg understatement. The concept was developed by the Hamburg company CMD - City Merchandise Design. “This collection reflects the city’s zeitgeist - trendy, modern and unmistakeable. Just like our port city,” explains owner Detlef Lüth, a born-and-raised Hamburger.