Our service portfolio

“Embracing the world, with home in your heart”

– Gorch Fock

We cherish and love Hamburg, and our greatest motivation is to incite this enthusiasm for Hamburg among all our guests. This will also increase the value added in Hamburg, while improving the quality of life for local residents. For us, the requirements of residents and guests alike are at the focus of our actions. 

With its integrated approach, HHT combines marketing and sales to create a powerful cycle of effects. To secure Hamburg’s future as a destination also in the long term, the traditional tasks of HHT as a Destination Marketing Organisation (DMO) are being expanded towards those of a Destination Marketing and Management Organisation (DMMO).

HHT's range of services is primarily geared towards addressing leisure-oriented travellers, while our sister company Hamburg Convention Bureau GmbH is dedicated to marketing Hamburg as a MICE location. This enables us to jointly offer a holistic service portfolio that is aimed at marketing the City of Hamburg as a destination.

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Portal Hamburg Tourismus
© Hamburg Tourismus GmbH


At HHT, marketing and sales are closely integrated, and this offers powerful opportunities in terms of marketing Hamburg. HHT offers interested individuals a wide and varied range of Hamburg-related products and services. This includes e.g. a large number of travel programmes, the Hamburg CARD, as well as a rich choice of guided tours. In addition, HHT is continuously working on developing new products that are aimed at further sharpening HHT’s profile as a quality supplier.

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© Hamburg Tourismus GmbH

The Marketing Department

Based on an integrated marketing approach, HHT’s marketing measures are aimed at highlighting the city’s greatest assets, while also taking into account the specific requirements of the relevant target market and the respective target groups.

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© Rotary Convention Hamburg HOC UG


The Hamburg Convention Bureau GmbH (HCB) is a wholly owned subsidiary of Hamburg Marketing GmbH. Founded in 2009 as a public-private partnership, the HCB is in charge of promoting Hamburg globally as a premium location for B2B events and of strengthening Hamburg’s international profile through highly visible public events. In its role as a municipal marketing organisation, the HCB operates at the interface of tourism and business development.

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