SIUM in Hamburg offers extravagant fashion with unusual cuts for all women who prefer a special look.
A slipped-out detail provides an insight into the layers of clothing below, while slightly shifted symmetries create unusual proportions: The clothes that Regine Steenbock has been selling in her shop on Marktstraße since 2002 are not finalized on the table, but directly on the body.
Against the background of an artistic education, she designs fashion that discards conventions with ruffles, folds, bright colours or diagonal seams, while always being created for everyday use. All models are tested for their suitability for movement and are so well accepted that there has also been a SIUM branch in Berlin-Mitte since 2009. But Regine Steenbock prefers to personally assist in the selection process. "Either dress and customer fit together right away," she says, "or we'll go for another piece immediately.