SIUM in Hamburg offers extravagant fashion with unusual cuts for all women who prefer a special look.

A slipped-out detail provides an insight into the layers of clothing below, while slightly shifted symmetries create unusual proportions: The clothes that Regine Steenbock has been selling in her shop on Marktstraße since 2002 are not finalized on the table, but directly on the body.
Against the background of an artistic education, she designs fashion that discards conventions with ruffles, folds, bright colours or diagonal seams, while always being created for everyday use. All models are tested for their suitability for movement and are so well accepted that there has also been a SIUM branch in Berlin-Mitte since 2009. But Regine Steenbock prefers to personally assist in the selection process. "Either dress and customer fit together right away," she says, "or we'll go for another piece immediately.

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Hamburg CARD

Hamburg CARD

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Streetart Schanze
© Hamburg Tourismus GmbH

CITY AREA PORTRAIT Sternschanze & Karoviertel

The two districts around Schanzenstraße and Schulterblatt are always in motion. Here, it is colourful and lively, and it has become much fancier in the last few years. Still, the district in the borough of Altona has preserved much of its rough, leftist-alternative nonconformism.

Sternschanze & Karoviertel

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Around the Gänsemarkt in Hamburg there are many shopping malls with boutiques, restaurants and cafés. Everybody will find something here.

© T. Schreiber

Kauf Dich Glücklich

Kauf Dich Glücklich in Hamburg's Schanzenviertel offers great fashion without frills and with good value for money.

Kauf Dich Glücklich
© DoubleVision


HafenCity combines tradition and modernity in a unique symbiosis. A true architectural and cultural delight! Attractions such as Miniatur Wunderland, the Elbphilharmonie and the Speicherstadt draw tourists in.


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