Colourful, alternative, creative and tempting: The market street in the Karolinen district in Hamburg shows that it can also hold its own with the big shopping streets and centres in the Hanseatic city, but it is always different despite that!

As the centre of the Karolinen district, Marktstrasse has over the years made a name for itself nationally and internationally as an alternative shopping area in Hamburg. Here and in the surrounding streets there are unique, owner-operated shops for fashion, music, design, accessories and decoration. The local designers design and produce here, with many of the shops also serving as studios. This results in a chain store-free district with numerous individual brands and very small series of international standing - made by the Karolinen district.

Each style has its equivalent in the Karolinen district: classic and timeless fashion, unique designer items, trend and sportswear, feminine lines, vintage, fetish and rock 'n' roll are well integrated with each other. This diversity is also reflected in the cafés, bars, clubs and restaurants. Because the Karolinen district not only invites you to shop, but to party too. From the first cup of coffee early in the morning until the last nightcap late into the night, you can drink, be fed and celebrate in the district.

The exceptional position of the Karolinen district has retained its vibrant, village character: in the middle of Hamburg, the small quarter is bordered by Messe, Schlachthof and Heiligengeistfeld. This island situation almost became the undoing of the Karolinen district as it was constantly under threat of demolition due to the potential expansion of the Messe.

The survival of the Karolinen district is not least due to the agile and creative engagement of residents and traders, the alternative scene and the loyal visitors. The social structure, the variety of shops and popularity have all grown.

The Karolinen district can be reached by public transport via road or by underground line 3, Feldstrasse station, or line 2, Messehallen as well as Metrobus line 3. By car it is no longer a time consuming experience finding a parking space in the narrow streets: The Feldeck car park, corner of Glacischaussee / Feldstrasse and the car park under the Karostar on Feldstrasse provide round-the-clock parking. The Karolinen district is just ten minutes from Gänsemarkt. Shops open daily from midday, Saturdays from 11am.

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