Information for visitors to Hamburg
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Blue de Gênes

Blue de Gêne
© Blue de Gêne
Blue de Gêne
© Blue de Gêne
Blue de Gêne
© Blue de Gêne

Renowned Danish denim label Blue de Gênes has a store in the centre of Hamburg – you’ll find it in Kaiser-Wilhelm-Strasse.

Original jeans

Why do we call them ‘jeans’? The story begins more than 400 years ago in the Italian city of Genoa, the French name for which is ‘Gênes’. Over time, this name was corrupted, eventually becoming ‘jeans’ when pronounced with an American accent. Indeed, the shop’s name itself is a throwback to the unique origins of this now globally popular garment, the history and heritage of which is palpable as soon as you cross the threshold. Passing on this legacy to its customers is without doubt Blue de Gênes’ ultimate goal.

Italian-made by a family-owned company

Blue de Gênes jeans are manufactured in small, family-run production facilities in Italy, guaranteeing the highest standards of quality.

All the accessories a man needs

They don’t just have jeans here… if you’re also looking for hand-knitted jumpers, shirts or shoes that ooze style and quality, look no further. What else could a man need?

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© Fotolia / JFL Photography


The historic core of the Altstadt (German for Old Town) district is shaped by traditional buildings such as the Hamburg city hall and the chamber of commerce, the alleyways and bridges which stretch out all the way to the HafenCity district. In the Neustadt district district between Laeiszhalle and Jungfernstieg with elegant promenades, fashion stores and gallery owners – overlooking the Alster.

Alt- & Neustadt

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© 2018 Hamburg Tourismus GmbH Johanna Nickel

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© Geheimtipp Hamburg

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