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© ThisIsJulia Photography
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© ThisIsJulia Photography
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© ThisIsJulia Photography
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© Johannes Beschoner

Jungfernstieg

Stroll along the Binnenalster.

It is the heart of the city centre for many locals and tourists: the Jungfernstieg - a diverse connection between the Inner Alster and the surrounding shops and attractions.

For Hamburg residents, the historical importance of the promenade plays a major role: In the past, families came here on Sunday to walk and introduce their unmarried daughters (" Jungfern") - hence the name. Even today, the Jungfernstieg is very special: It is enjoyable to be right on the water - the Inner Alster, make a date at this central location and start shopping in the nearby department stores - especially the famous and traditional Alsterhaus but also small but refined shops.

After a break and refreshments at the Alsterpavillion, you can continue on to the surrounding shopping arcades Europa Passage, Hamburger Hof or the Hanseviertel, which is a little further back.
Hamburg City Hall is also close by. The magnificent building with its impressive architecture can not only be admired from the outside, it can also be visited from the inside. The day can then be rounded off wonderfully with an ice cream and back on the water: Alternatively, a twilight cruise on the Alster steamers.

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DISCOVER NOW Events at this location

  • Flohmarkt im Pastellfarben-Stil
    © Hamburg Tourismus GmbH

    Flohdom Trabrennbahn Bahrenfeld Flea Markets

    • 13.05.2026
    • 06:00
    • Trabrennbahn Bahrenfeld
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    Miniature tugboat ballet* Celebrations

    • 10.05.2026
    • 08:00
    • Miniatur Wunderland Hamburg
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    © Hamburg Messe und Congress / Thomas Panzau

    Submarine Museum U-434* Celebrations

    • 10.05.2026
    • 11:00
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  • Hamburg Dungeon
    © Hamburg Dungeon

    Take an 80-minute immersive trip through Hamburg’s chilling city history! Shows

    • 10.05.2026
    • 10:00
    • Hamburg Dungeon
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  • Schwimmdampfkran und Schutendampfsauger
    © SHMH Sinje Hasheider

    Die Sammlung des Deutschen Hafenmuseums Permanent Exhibition

    • 10.05.2026
    • 10:00
    • Deutsches Hafenmuseum
    To event
  • MK&G_FrüherHiessenWirGastarbeiter_MuhlisKenter_Näherin_in_Textilfabrik_1980_c_MuhlisKenter
    © Muhlis Kenter, Näherin in einer Textilfabrik, Alsdorf bei Aachen, 1980, Muhlis Kenter

    “They Used to Call Us Guest Workers.” Extending the Photography and New Media Collection

    • 10.05.2026
    • 10:00
    • Museum für Kunst und Gewerbe Hamburg (MK&G)
    To event
  • 18_Hamburg_S_Taskoeprue_4163_1_300dpi
    © Regina Schmeken

    Blutiger Boden. Die Tatorte des NSU Exhibition

    • 10.05.2026
    • 10:00
    • Altonaer Museum
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  • SKULPTURAL
    © Griechische, weiße Gipsstatue eines Diskuswerfers in klassischer Wurfhaltung auf Sockel

    SKULPTURAL Exhibitions

    • 10.05.2026
    • 10:00
    • Hamburger Kunsthalle
    To event
  • IMG_9992-1
    © Hamburger Kunsthalle, Foto: Jann Wilken

    Acht Jahrhunderte Kunst Permanent Exhibition

    • 10.05.2026
    • 10:00
    • Hamburger Kunsthalle
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    Panoptikum - Wax Museum

    • 10.05.2026
    • 10:00
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The historic core of the Altstadt (German for Old Town) district is shaped by traditional buildings such as the Hamburg city hall and the chamber of commerce, the alleyways and bridges which stretch out all the way to the HafenCity district. In the Neustadt district district between Laeiszhalle and Jungfernstieg with elegant promenades, fashion stores and gallery owners – overlooking the Alster.

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