Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges

Schlagermove

Hit spectacular in the Hanseatic City HAMBURG

On July 4, 2026, the Schlagermove will transform Hamburg into one big open-air party. Colorfully decorated trucks will parade through St. Pauli along the Reeperbahn, accompanied by thousands of fans who will come together to celebrate classic Schlager hits and immerse the city in a sea of music, colors, and good cheer.

Hamburg Becomes a Colorful Schlager Stage

When Hamburg suddenly lights up with glitter, bell-bottoms, and colorful wigs in the summer, one thing is clear: the Schlagermove is back. On Saturday, July 4, 2026, St. Pauli will once again transform into a lively celebration filled with music, joie de vivre, and community—making it one of Germany’s largest Schlager events.

Parade, Party, and Pure Joy of Life

The centerpiece of the Schlagermove is the grand parade around the Reeperbahn. Starting around 3:00 p.m., the colorfully decorated trucks set off and wind their way through the streets of St. Pauli for several hours. Thousands of people celebrate along the route or dance right along with the parade—often in costume, always in high spirits. There is singing, dancing, and laughter, and for a few hours, the neighborhood belongs entirely to the music.

Kickoff with “Schlagermove in Concert”

But this years there's something new: The weekend kicks off on Friday, July 3, 2026, with “Schlagermove in Concert.” Live acts will perform the biggest Schlager hits on stage and get the party started. The concert is the perfect way to start the event weekend and gets visitors in the mood for the parade the next day.

St. Pauli as the backdrop for a special experience

The mix of the neighborhood, harbor air, and music makes the Schlagermove unique. Amid bars, clubs, and streets, an atmosphere emerges that is quintessentially Hamburg: direct, open, and full of energy. The Schlagermove is not a traditional concert, but a mobile street festival that moves through the city and brings people together.


Aftermove and Party Until Late at Night

The fun is far from over after the parade. At the so-called Aftermove, the party continues into the evening hours at many clubs and venues around the Reeperbahn. Here, classic Schlager tunes meet party hits, DJs, and live acts—the celebration goes on well into the night.

More than just Schlager

Even though the name says it all, the Schlagermove is about more than just music. It’s a festival for everyone who loves community, costumes, and a good time. Whether you’re a die-hard Schlager fan or just curious—what matters most here is the shared experience and the feeling of being part of something bigger.

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Spielbudenplatz bei Nacht mit beleuchteten Fassaden, Food-Ständen und leuchtender Straßenkunst in Blau und Gelb
© ThisIsJulia Photography

CITY AREA PORTRAIT St. Pauli, the Harbour & the Reeperbahn

At Hamburg’s city coast, the Elbe and the harbour, you can just sit down and watch as ships, ferries and tugs pass by and enjoy the strong sea breeze. A few hundred meters away you can experience Hamburg’s world-famous “sinful mile” – the Reeperbahn.

St. Pauli, the Harbour & the Reeperbahn

THIS MIGHT INTEREST YOU AS WELL Further recommendations

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Local and international cultural diversity altonale

Diversity, tolerance and openness are the core values of the annual altonale. The festival offers a varied programme of music, film, theatre, art, dance, literature and street art. The events take place both indoors and outdoors at numerous unusual locations throughout Altona on an area of almost 30,000 square metres. A central element is the festival centre on Platz der Republik, which presents a colourful and diverse programme throughout the entire duration of the festival.

The festival concept

The unique combination of active participation, the strengthening of togetherness and the promotion of basic democratic values, combined with an extraordinary cultural programme, is what makes the altonale so special. This unique cultural festival has been delighting guests for over 25 years. Every year, the team develops new ideas and formats for the multifaceted festival.

The highlights

One highlight is the STAMP Festival (‘Street Arts Melting Pot’), which will form the finale of the altonale from 19 to 21 June 2026. International artists will transform the streets and squares of Altona into lively stages for performative art in public spaces.
The altonale flea market, one of Hamburg's largest flea markets, and the art market on the Christianswiese, where artists exhibit their latest works, are always part of the event. Another crowd-puller is the information mile Buntes Altona, where the diverse cultural and leisure landscape of the Hanseatic city is presented. The young altonale encourages children and young people to get involved and offers a diverse programme of workshops, readings and art.


Binnenalster Filmfest
© Christian Spahrbier

Unique open-air cinema in the middle of Hamburg Binnenalster Filmfest

The floating cinema screen directly on the Binnenalster transforms the Jungfernstieg into an atmospheric open-air cinema every year at the beginning of autumn. Together with other visitors, enjoy great cinema under the open sky for four evenings in a row!

Binnenalster Filmfest
fischmarkt_sonntagmorgen_c-2018-thisisjulia-photography-3
© ThisIsJulia Photography

Traditional weekly market in Altona Fischmarkt

A real Hamburg classic – since 1703!

Sunday morning in Hamburg. While most of the city still sleeps, the Große Elbstraße wakes up to the bustling rhythm of the Hamburg Fish Market. For over 300 years, it’s been a place of trade, tradition and typical northern charm – full of energy, humor and harbor atmosphere.

Auctioneers, Music & Market Magic

Since 1703, almost anything that’s not nailed down is for sale – from antique teapots to freshly packed meat parcels. Legendary market characters like Aale-Dieter shout their offers into the crowd, bananas fly through the air, and fish is sold by the bucket. You’ll find fresh seafood, tropical fruit, flowers, clothing, souvenirs and much more – the market is a full-sensory experience.

Between night and morning – one iconic gathering

Party-goers fresh off the Reeperbahn mingle with early risers at the harborfront, sipping coffee or munching on a fish roll as the sun rises. For some, the day is just beginning; for others, it’s not quite over yet. The historic Fish Auction Hall from 1896 completes the experience with live music and breakfast options.

Opening Hours

Summer (April–October): Sunday from 5:00 to 9:30 AM

Winter (November–March): Sunday from 7:00 to 9:30 AM

A must-see for culture lovers, Hamburg fans and foodies alike!


Fischmarkt

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