Schlagermove

Hamburg celebrates the Festival of Love: The Number 1 among all European Schlager spectacles, the Hamburg Schlagermove, is a party of superlatives.

"You can't stay 17 forever", but that's not true at the Schlagermove in the heart of Hamburg, when the Festival of Love is celebrated once again on the 4th till 5th of July 2025 on the streets of Hamburg between Heiligengeistfeld and St. Pauli-landing bridges. Up to half a million Schlager fans dance around the 45 colourfully decorated music trucks. "If the Sun shines in your heart", you're between Kiez and the harbour. The colourful Schlager Parade sets off at 3pm and makes its rounds until evening. Schlager fans from all of Germany and neighbouring countries meet with sunflowers in their hair, fancy shoes, flouncy hems and miniskirts, to have a great time and frolic away the afternoon together.

In the evening the fun continues at the Aftermove-Party on the party area at Heiligengeistfeld. Many pop stars and popular DJs will heat up the party crowd!