Schlagermove

On July 4, 2026, the Schlagermove will transform Hamburg into one big open-air party. Colorfully decorated trucks will parade through St. Pauli along the Reeperbahn, accompanied by thousands of fans who will come together to celebrate classic Schlager hits and immerse the city in a sea of music, colors, and good cheer.

Hamburg Becomes a Colorful Schlager Stage

When Hamburg suddenly lights up with glitter, bell-bottoms, and colorful wigs in the summer, one thing is clear: the Schlagermove is back. On Saturday, July 4, 2026, St. Pauli will once again transform into a lively celebration filled with music, joie de vivre, and community—making it one of Germany’s largest Schlager events.

Parade, Party, and Pure Joy of Life

The centerpiece of the Schlagermove is the grand parade around the Reeperbahn. Starting around 3:00 p.m., the colorfully decorated trucks set off and wind their way through the streets of St. Pauli for several hours. Thousands of people celebrate along the route or dance right along with the parade—often in costume, always in high spirits. There is singing, dancing, and laughter, and for a few hours, the neighborhood belongs entirely to the music.

Kickoff with “Schlagermove in Concert”

But this years there's something new: The weekend kicks off on Friday, July 3, 2026, with “Schlagermove in Concert.” Live acts will perform the biggest Schlager hits on stage and get the party started. The concert is the perfect way to start the event weekend and gets visitors in the mood for the parade the next day.

St. Pauli as the backdrop for a special experience

The mix of the neighborhood, harbor air, and music makes the Schlagermove unique. Amid bars, clubs, and streets, an atmosphere emerges that is quintessentially Hamburg: direct, open, and full of energy. The Schlagermove is not a traditional concert, but a mobile street festival that moves through the city and brings people together.

Aftermove and Party Until Late at Night

The fun is far from over after the parade. At the so-called Aftermove, the party continues into the evening hours at many clubs and venues around the Reeperbahn. Here, classic Schlager tunes meet party hits, DJs, and live acts—the celebration goes on well into the night.

More than just Schlager

Even though the name says it all, the Schlagermove is about more than just music. It’s a festival for everyone who loves community, costumes, and a good time. Whether you’re a die-hard Schlager fan or just curious—what matters most here is the shared experience and the feeling of being part of something bigger.