Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges
Schlagermove
© Hossa Hossa Veranstaltungsges

Schlagermove

Hit spectacular in the Hanseatic City HAMBURG

On July 4, 2026, the Schlagermove will transform Hamburg into one big open-air party. Colorfully decorated trucks will parade through St. Pauli along the Reeperbahn, accompanied by thousands of fans who will come together to celebrate classic Schlager hits and immerse the city in a sea of music, colors, and good cheer.

Hamburg Becomes a Colorful Schlager Stage

When Hamburg suddenly lights up with glitter, bell-bottoms, and colorful wigs in the summer, one thing is clear: the Schlagermove is back. On Saturday, July 4, 2026, St. Pauli will once again transform into a lively celebration filled with music, joie de vivre, and community—making it one of Germany’s largest Schlager events.

Parade, Party, and Pure Joy of Life

The centerpiece of the Schlagermove is the grand parade around the Reeperbahn. Starting around 3:00 p.m., the colorfully decorated trucks set off and wind their way through the streets of St. Pauli for several hours. Thousands of people celebrate along the route or dance right along with the parade—often in costume, always in high spirits. There is singing, dancing, and laughter, and for a few hours, the neighborhood belongs entirely to the music.

Kickoff with “Schlagermove in Concert”

But this years there's something new: The weekend kicks off on Friday, July 3, 2026, with “Schlagermove in Concert.” Live acts will perform the biggest Schlager hits on stage and get the party started. The concert is the perfect way to start the event weekend and gets visitors in the mood for the parade the next day.

St. Pauli as the backdrop for a special experience

The mix of the neighborhood, harbor air, and music makes the Schlagermove unique. Amid bars, clubs, and streets, an atmosphere emerges that is quintessentially Hamburg: direct, open, and full of energy. The Schlagermove is not a traditional concert, but a mobile street festival that moves through the city and brings people together.


Aftermove and Party Until Late at Night

The fun is far from over after the parade. At the so-called Aftermove, the party continues into the evening hours at many clubs and venues around the Reeperbahn. Here, classic Schlager tunes meet party hits, DJs, and live acts—the celebration goes on well into the night.

More than just Schlager

Even though the name says it all, the Schlagermove is about more than just music. It’s a festival for everyone who loves community, costumes, and a good time. Whether you’re a die-hard Schlager fan or just curious—what matters most here is the shared experience and the feeling of being part of something bigger.

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CITY AREA PORTRAIT St. Pauli, the Harbour & the Reeperbahn

At Hamburg’s city coast, the Elbe and the harbour, you can just sit down and watch as ships, ferries and tugs pass by and enjoy the strong sea breeze. A few hundred meters away you can experience Hamburg’s world-famous “sinful mile” – the Reeperbahn.

St. Pauli, the Harbour & the Reeperbahn

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Traditional weekly market in Altona Fischmarkt

A real Hamburg classic – since 1703!

Sunday morning in Hamburg. While most of the city still sleeps, the Große Elbstraße wakes up to the bustling rhythm of the Hamburg Fish Market. For over 300 years, it’s been a place of trade, tradition and typical northern charm – full of energy, humor and harbor atmosphere.

Auctioneers, Music & Market Magic

Since 1703, almost anything that’s not nailed down is for sale – from antique teapots to freshly packed meat parcels. Legendary market characters like Aale-Dieter shout their offers into the crowd, bananas fly through the air, and fish is sold by the bucket. You’ll find fresh seafood, tropical fruit, flowers, clothing, souvenirs and much more – the market is a full-sensory experience.

Between night and morning – one iconic gathering

Party-goers fresh off the Reeperbahn mingle with early risers at the harborfront, sipping coffee or munching on a fish roll as the sun rises. For some, the day is just beginning; for others, it’s not quite over yet. The historic Fish Auction Hall from 1896 completes the experience with live music and breakfast options.

Opening Hours

Summer (April–October): Sunday from 5:00 to 9:30 AM

Winter (November–March): Sunday from 7:00 to 9:30 AM

A must-see for culture lovers, Hamburg fans and foodies alike!


Fischmarkt
Isemarkt-kräuterverkäufer-c-mediaserver-hamburg-Lisa-Knauer-web
© Mediaserver Hamburg Lisa Knauer

Unique weekly market in Eppendorf Isemarkt

Those who want to do their weekly groceries at the market usually should better be morning persons. But the Hamburger Isemarkt even gets the late risers out of bed to buy fresh and regional products. 

Every Tuesday and Friday at dawn the Isestraße turns into a paradise of market stalls. The highlight of this market is not only its spectacular range of stalls but also its special location: The Isemarkt runs along one kilometer underneath the bridge of the Hochbahn of the line U3 from Hoheluftbrücke to Eppendorfer Baum.  

There is nothing that you can’t purchase

Among the more or less 200 retailers there is nothing that you can’t purchase. From fish to juicy apples from the old land, colorful flowers, aromatic cheese and exotic tee up to sweet herbs and delicious vegetables locals can get everything they need for their daily life as well as what brings little joy to life. Even lyric from Hamburg is offered to the customers – if you’re lucky presented in a live performance.  

Strolling around and drinking coffee

Even if you don’t have anything urgent on your shopping list, it’s always a pleasure to visit the market just for strolling around and drinking coffee. In between the numerous retailors and visitors a very special atmosphere arises, one that can’t be found at the 100 other markets in the city.  


Isemarkt
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© Pablo Heimplatz

Open-Air concert series at the Trabrennbahn Bahrenfeld Hamburger Kultursommer

Here Hamburg rocks under the open sky! The Hamburger Kultursommer is an annual open air event series on the racetrack in Bahrenfeld. Every year in summer, big concerts take place there.

Hamburger Kultursommer

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