© Anna Michelle Schermal
© Anna Michelle Schermal
© Anna Michelle Schermal
© Anna Michelle Schermal
© Anna Michelle Schermal
© Anna Michelle Schermal
© Anna Michelle Schermal
© Anna Michelle Schermal


Studio & pop up store in the heart of St. Pauli

Studio & pop-up store has presentation space for large and small projects, for long-term and short-term stays, for smaller events or larger opening parties.

HEY DU wants to show St. Pauli that creative and unique products can also be found regionally and on a small scale.

Experience sustainability

Products by leading brands “Katja Schian - jewellery design” and “Frau Ines” are designed and produced on-site in the goldsmiths workshop and studios. Smaller labels are also given the opportunity to open up a retail venue for their products in St. Pauli. In addition to all the classic Hamburg souvenirs, HEY DU is interested in unique and one-off follies from the region. Alongside timeless and handmade jewellery, there are illustrations on porcelain and stationery, selected textiles such as surf wear and T-shirts, as well as everchanging pop-up shops. 

HEY DU appeals, inspires and networks – as a workshop, atelier, studio, store and pop-up location. So it’s always worth having a look around!

Hamburg CARD Discount


With Hamburg CARD Green Plus, Hamburg CARD Premium, Hamburg CARD Premium Plus or Hamburg CARD Green

10% discount on shop items*

*Only with the Hamburg CARD Green. Except reduced items. 

from 5.00 €

Germany's first sustainable City Card

Up to 30% discount at over 40 ecologically and socially sustainable partners throughout Hamburg. Optionally with public transport ticket.

More on this subject

© ThisIsJulia Photography

CITY AREA PORTRAIT St. Pauli, the Harbour & the Reeperbahn

At Hamburg’s city coast, the Elbe and the harbour, you can just sit down and watch as ships, ferries and tugs pass by and enjoy the strong sea breeze. A few hundred meters away you can experience Hamburg’s world-famous “sinful mile” – the Reeperbahn.

St. Pauli, the Harbour & the Reeperbahn

THIS MIGHT INTEREST YOU AS WELL Further recommendations

© 2018 Hamburg Tourismus GmbH Johanna Nickel

Scandinavia has more to offer than just crime novels – it also has style. Die Pampi

Following the motto 'items from the heart for young and old' the concept stores called 'Die Pampi' mark their home in Hamburg’s trend neighborhoods Eimsbüttel and Winterhude. They seem to be at the heart for Scandinavian design in the city and if you are looking around the store you’ll immediately know why.

Die Pampi
© B-Lage


Why only top-of-the-line when the “B-Lage”, or second-tier, is also great? The permanent pop-up store in the Schanzenviertel is now highly popular even outside of Hamburg’s creative scene.

© T. Schreiber


Hessnatur offers high quality, non-toxic and fair produced fashion directly in Hamburg's city centre.


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