© Anna Michelle Schermal
© Anna Michelle Schermal
© Anna Michelle Schermal
© Anna Michelle Schermal
© Anna Michelle Schermal
© Anna Michelle Schermal
© Anna Michelle Schermal
© Anna Michelle Schermal


Studio & pop up store in the heart of St. Pauli

Studio & pop-up store has presentation space for large and small projects, for long-term and short-term stays, for smaller events or larger opening parties.

HEY DU wants to show St. Pauli that creative and unique products can also be found regionally and on a small scale.

Experience sustainability

Products by leading brands “Katja Schian - jewellery design” and “Frau Ines” are designed and produced on-site in the goldsmiths workshop and studios. Smaller labels are also given the opportunity to open up a retail venue for their products in St. Pauli. In addition to all the classic Hamburg souvenirs, HEY DU is interested in unique and one-off follies from the region. Alongside timeless and handmade jewellery, there are illustrations on porcelain and stationery, selected textiles such as surf wear and T-shirts, as well as everchanging pop-up shops. 

HEY DU appeals, inspires and networks – as a workshop, atelier, studio, store and pop-up location. So it’s always worth having a look around!

More on this subject

© ThisIsJulia Photography

CITY AREA PORTRAIT St. Pauli, the Harbour & the Reeperbahn

At Hamburg’s city coast, the Elbe and the harbour, you can just sit down and watch as ships, ferries and tugs pass by and enjoy the strong sea breeze. A few hundred meters away you can experience Hamburg’s world-famous “sinful mile” – the Reeperbahn.

St. Pauli, the Harbour & the Reeperbahn

THIS MIGHT INTEREST YOU AS WELL Further recommendations

© Timo Sommer / Lee Maas

Sugary temptation. Bonscheladen

If you have always been eager to learn about the candy making process, then you should definitely visit the Bonscheladen in Ottensen.

© Mutterland

Mutterland City

In the small Mutterland in Hamburg's city center you will find lovingly prepared delicacies and delicatessen on two floors.

Mutterland City
© DoubleVision


HafenCity combines tradition and modernity in a unique symbiosis. A true architectural and cultural delight! Attractions such as Miniatur Wunderland, the Elbphilharmonie and the Speicherstadt draw tourists in.


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