Casual Couture British traditional brands for the casual lifestyle of men

CITY AREA PORTRAIT Alt- & Neustadt

The historic core of the Altstadt (German for Old Town) district is shaped by traditional buildings such as the Hamburg city hall and the chamber of commerce, the alleyways and bridges which stretch out all the way to the HafenCity district. In the Neustadt district district between Laeiszhalle and Jungfernstieg with elegant promenades, fashion stores and gallery owners – overlooking the Alster.
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Unique weekly market in Eppendorf Isemarkt

Those who want to do their weekly groceries at the market usually should better be morning persons. But the Hamburger Isemarkt even gets the late risers out of bed to buy fresh and regional products. 

Every Tuesday and Friday at dawn the Isestraße turns into a paradise of market stalls. The highlight of this market is not only its spectacular range of stalls but also its special location: The Isemarkt runs along one kilometer underneath the bridge of the Hochbahn of the line U3 from Hoheluftbrücke to Eppendorfer Baum.  

There is nothing that you can’t purchase

Among the more or less 200 retailers there is nothing that you can’t purchase. From fish to juicy apples from the old land, colorful flowers, aromatic cheese and exotic tee up to sweet herbs and delicious vegetables locals can get everything they need for their daily life as well as what brings little joy to life. Even lyric from Hamburg is offered to the customers – if you’re lucky presented in a live performance.  

Strolling around and drinking coffee

Even if you don’t have anything urgent on your shopping list, it’s always a pleasure to visit the market just for strolling around and drinking coffee. In between the numerous retailors and visitors a very special atmosphere arises, one that can’t be found at the 100 other markets in the city.  

Mojo Store

Hamburg has style, Hamburg has Mojo: in the trend-store at Schanze the young generation of Hamburg not only finds their answers to the current streetwear trends but also a place to chill out and drink a beer in the afternoon sun!
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Traditional weekly market in Altona Fischmarkt

A real Hamburg classic – since 1703!

Sunday morning in Hamburg. While most of the city still sleeps, the Große Elbstraße wakes up to the bustling rhythm of the Hamburg Fish Market. For over 300 years, it’s been a place of trade, tradition and typical northern charm – full of energy, humor and harbor atmosphere.

Auctioneers, Music & Market Magic

Since 1703, almost anything that’s not nailed down is for sale – from antique teapots to freshly packed meat parcels. Legendary market characters like Aale-Dieter shout their offers into the crowd, bananas fly through the air, and fish is sold by the bucket. You’ll find fresh seafood, tropical fruit, flowers, clothing, souvenirs and much more – the market is a full-sensory experience.

Between night and morning – one iconic gathering

Party-goers fresh off the Reeperbahn mingle with early risers at the harborfront, sipping coffee or munching on a fish roll as the sun rises. For some, the day is just beginning; for others, it’s not quite over yet. The historic Fish Auction Hall from 1896 completes the experience with live music and breakfast options.

Opening Hours

Summer (April–October): Sunday from 5:00 to 9:30 AM

Winter (November–March): Sunday from 7:00 to 9:30 AM

A must-see for culture lovers, Hamburg fans and foodies alike!