We love Hamburg! Lively northern lights and colorful umbrellas characterize the image of the city on the Elbe. Rain or shine, Hamburg shines in its most magnificent colors. From unique buildings to huge container ships to delicious fish sandwiches, there is much to discover in Hamburg. Why your next destination is Hamburg and why you should travel with Hamburg Tourism? We will tell you!

1. Hamburg is the Venice of the North

In Hamburg you are always at the water. At the harbor, the Alster or at one of the numerous Fleets, it is almost impossible not to see water. On a tour of the Alster or the harbor, you can explore Hamburg from a ship, watch cruise ships enter the port of Hamburg, or simply relax. The whole maritime charm of Hamburg unfolds every year at the harbor birthday. By the way: With over 2,500 bridges, Hamburg is the city with the most bridges in Europe. Not even Venice can keep up with that. One to zero for the north!

2. Hamburg is the "king" of musicals

Hamburg has been playing in the first league of musical metropolises worldwide not only since yesterday. Experience the most beautiful musicals & shows: An absolute classic is Disney's THE KING OF THE LIONS. For more than 18 years, the Disney hit has been performed on the Elbe and continues to cast its spell on numerous visitors. Away from the Elbe, for example, the Stage Operettenhaus (formerly: TUI Operettenhaus) and Schmidts TIVOLI are anchorages of musical culture in Hamburg.

3. Hamburg is a profoundly musical city.

The Elbphilharmonie Concert Hall at Hamburg's harbor was completed in November 2016. Today, the impressive concert hall is one of the Hanseatic city's flagships. From the Plaza, the viewing platform accessible free of charge, you can enjoy an impressive all-round view of the city panorama. And inside, an unprecedented sonic wonder awaits you in the Elbphilharmonie's Great Hall. Hamburg without the Elphi? Unimaginable! But even away from the Elbphilharmonie, the Hanseatic city resounds in 1000 beautiful tones. For example, at the numerous events, such as the world-famous Reeperbahn Festival or the Elbjazz.

4. Hamburg's beauty has long been chiseled in brick and sandstone.

The fact that Hamburg is one of the building artists of the north was chiseled in brick long before the Elbphilharmonie. The historic Speicherstadt warehouse district at Hamburg's harbor rises up as if made for a postcard. Along with the Michel, Hamburg's most famous church, the world's largest historic warehouse complex is the city's landmark and not only beautiful to look at on postcards.

5. there is nothing in Hamburg that is not there.

As a shopping metropolis, Hamburg attracts more than 106 million day tourists every year. The variety of stores, restaurants and bars has something for everyone. Vegan cafés, alternative stores and a positive attitude to life fill the streets. Whether quaint and rustic or trendy and modern - the counterplay of past and present runs through the entire Hanseatic city. Young and fresh, Hamburg life presents itself in the Schanzenviertel. Not far from the University of Hamburg, the trendy district is a popular meeting place for students and free spirits.

6. once in a lifetime you must have partied on the Hamburg Kiez.

Much of Hamburg's nightlife takes place on St. Pauli. In the clubs and bars in the red light district on the Reeperbahn, the atmosphere is boisterous until the early hours of the morning. You can learn interesting facts about the dark and frivolous aspects of the Reeperbahn on our neighborhood tours. Let's have fun!

7. only rain, my ass!

Rain, gray clouds, storm? That's beautiful weather à la Hamburg. Equipped with an umbrella, rubber boots and a weatherproof jacket, you can explore the Hanseatic city in any weather. Of course, even in Hamburg the joy of sunshine is great, but quite honestly: So completely without Schietwetter the fun is only half as big! Rain puddle, here we come!

8. in Hamburg there is fun for small and big sailors.

There is never a dull moment in Hamburg. The range of leisure activities is as large as it is varied. Escape rooms, climbing parks and trampoline halls promise indoor fun for the whole family. At the International Maritime Museum you can take the wheel yourself. Hagenbeck's zoo and tropical aquarium fascinate young and old. There's plenty to discover at Miniatur Wunderland. A trip around the world in the afternoon? No problem here.

9. from A as in car museum to Z as in Zeise cinema.

Those interested in culture will not miss out in the birthplace of Johannes Brahms. The range of museums, exhibitions and theaters caters to every taste. Follow in the footsteps of the Beatles or immerse yourself in the linguistic world of Low German at the Ohnsorg Theater.

10. Budder by the fish - 13 stars shine over Hamburg

Culture, architecture and nature - all well and good! But what does Hamburg cuisine have to offer? In traditional Hamburg restaurants, the focus is on fish dishes. Matjes, Labskaus or a fish roll on the hand are among the culinary classics. International, vegetarian, vegan and fancy menus complement the offerings. With 13 Michelin stars, Hamburg's cuisine is among the crème de la crème. A sweet temptation you should not miss: the traditional Franzbrötchen. Because the best Franzbrötchen can only be found in Hamburg!