Weihnachten in Hamburg
© Timo Sommer
© mediaserver.hamburg.de / Christian Ode
Weihnachtsshopping Hamburg
© mediaserver.hamburg.de / Jörg Modrow

Give away that special something

Festive and sustainable shopping in Christmas Hamburg

It's Christmas time - but where do the presents come from? Hamburg offers a contrasting and uniquely beautiful shopping variety that makes every Christmas wish come true, no matter how extravagant. Our pre-Christmas shopping guide shows where real shopping gems are hiding in the northern German metropolis and where really no gift wishes remain unfulfilled.

The streets are aglow with lights. Fir branches, huge Christmas baubles, decorated trees, fresh scent of roasted almonds and other delicacies that gently envelops the streets. Hamburg's city center around Jungfernstieg, Große Bleichen, Neuer Wall and the Alsterhaus shines par excellence. Elaborate decorations, especially at the traditional Alsterhaus, which immerses its four large shop windows in a Christmas spectacle year after year, turn a stroll through the city center into an amazement walk.

© ThisIsJulia Photography

Endless shopping Hamburg's Best Shopping Centres

Hamburg is home to many shopping centres. The large ones offer much more than just shopping opportunities and restaurants.

learn more

In the city center, between the train station and Gänsemarkt, locals and visitors alike will find all the major brands and stores. From fashion, to cosmetics, home accessories, delicatessen or electronics. The distances are short and beautiful. Drifting from store to store and dreaming of the most diverse, decorated storefronts is just as easy on Spitalerstrasse as it is on Mönckebergstrasse. And should the weather not cooperate: In the city center and beyond, shopping centers and malls await browsing guests. A visit to the Hanse Viertel or the venerable Levantehaus is always worthwhile.


A sustainable and beautiful gift

Just a stone's throw from the Rathausmarkt, fans of ecological gift-giving can look forward to the Store Werte Freunde. Owner Janine Werth has opened a store dedicated to fair fashion, natural cosmetics and eco lifestyle products, thus enriching the Hanseatic city in a sustainable way. There are also stores in the hip Karolinenviertel, from vintage, second-hand to upcycling, but also around fair fashion & Co. that further complement the selection of sustainable gift ideas. In Sternschanze, the pop-up store B-Lage surprises with ever new and sustainable labels.

© B-Lage
The pop-up store "B-Lage" convinces with sustainable labels.
Werte Freunde
© Mit freundlicher Gestaltung
Fair fashion and natural cosmetics are available at "Werte Freunde".

"Over there", on the other side of the Elbe in Wilhelmsburg, the social and fair fashion label Bridge & Tunnel also produces new favorite pieces from old jeans, which can be purchased in many stores throughout the city. The label works together with refugee women who breathe new life into old jeans as pillows, bags or jackets.

Home Sweet Home

To celebrate the home sweet home a little more, home-themed gifts are a real eye-catcher. Winkel van Sinkel transforms your own home into an urban jungle. Here, amateur botanists will find a suitable plant for every pot. Winkel Van Sinkel have converted an evergreen store in Hamburg's Neustadt district and an old, converted gas station at the Grindel skyscrapers into a small greenhouse.

From coffee tables to cozy pillows, the concept store Wohngeschwister in Ottensen offers a colorful, quality selection. The owner-operated store delights with handicrafts and sweet little things that bring extra joy. If you like it a little edgier, you'll find it at HEY DU on St. Pauli. The store is a studio, pop-up location, goldsmith workshop, tattoo studio, office and garden all in one and offers local treasures.

Moin - real hanseatic!

It may be a little more traditional and yet stylish? Hamburgers love their city and show it with very different favorites and delicacies. In St. Georg, Kaufhaus Hamburg has a whole potpourri of Hanseatic gems in its assortment, from Franzbrötchen in a jar to Hamburg artwork. The cozy corner store invites you to linger and explore. Moin Dori makes notebook covers and other accessories from sustainable leather in Eppendorf - an individually designed gift idea, as many of the leather goods can be personalized.

Two luminaries of Hanseatic retail are Ernst Brendler and Gerda Hüsch. The former's store, located not far from Hamburg City Hall, has been selling gear for people who go to sea for several generations. Warm knitted sweaters, Elbsegler or fishing caps. The advice is legendary, as are the timelessly beautiful classics that are shopped there on a whim. At Gerda Hüsch in Mundsburg, there are lovingly selected decorations year-round and the largest selection of tree pendants, lanterns, miniature trees and more.


Bäckereien in Hamburg
© Marc Markstein on Unsplash

Süße Leckereien 10 Adressen für köstliche Kekse und Gebäck

Wir nehmen wir euch zu zuckrigsten Adressen der Stadt mit, die uns mit süßen Leckereien verwöhnen. Neben liebenswürdigen Traditionsbäckereien und kreativen Konditoreien, geht es dabei auch in kleine Manufakturen, für die authentisches Handwerk an oberster Stelle steht.

Christmas in "Lecker-Schmecker"

For all those whose taste at Christmas is best met with delicacies, this selection is just the thing: At Mutterland in the city center, in St. Georg or Eppendorf, delicacies from Good Old Germany will delight the palate. The hoppy concept store Beyond Beer offers unusual beer varieties and the best craft beer from around the world. A perfect basis for packing different gift boxes. And at the Stückgut Unverpackt supermarket, organic chocolate and fair-trade coffee can be filled right into your own Christmas bag - without creating any waste at all.

Enjoy browsing, discovering and surprising!


READ NOW You might also be interested in

Concept Store Hamburg
© Jason Briscoe on Unsplash

Browse and be amazed Concept stores for real shopping fans

No matter whether you want to treat yourself to something or are looking for special gifts: We recommend these great owner-owned and -operated concept stores for browsing and marvelling!

Concept stores for real shopping fans
Fliegender Weihnachtsmann Hamburg
© Claudius Schulze

Rambo, the Santa In the sledge over the Rathausplatz

For 17 years, a sparkling sleigh has been whizzing above the visitors on the Rathausplatz Christmas market. Inside, the christmas-crazy tightrope walker Rambo Bügler, wearing a fire-proof costume. Our author Lena Frommeyer had a look behind the scenes of this Hamburg tradition.

In the sledge over the Rathausplatz

FOLLOW US @hamburgahoi

We need your consent to load the social media service!

We use a third-party service to embed social media content. This service may collect data about your activities. Please read the details and agree to use the service to view the content.

More information


Google translator for other languages

Please note that this is an automatic translation.
For better information, you can always switch to the German or English version