Since its opening in 2013, the NOHO is arguably the most popular meeting place for fancy parties with international big city flair.
On the 4th and 5th floors of the New Erotic Art Museum, later Beatlemania, both international and locally renowned DJs play the best from electro and house to urban and hip-hop. The Noho is centrally located in Hamburg's "melting pot" between Reeperbahn and Große Freiheit on one side and Nobistor and Holstenstraße on the other.
