UBS Digital Art Museum

In the coming years, a museum of a very special kind will be created in Hamburg on 6,500 m²: Europe's largest digital art museum - brought to life by entrepreneur Lars Hinrichs. Look forward to a multidimensional, multisensory experience where you can touch and interact with the artworks.

Hamburg Is Getting Europe’s Largest Museum for Digital and Immersive Art

Ever since founder and entrepreneur Lars Hinrichs first saw art by teamLab at the Fondation Maeght in France, he has been captivated by the work of this international art collective. After visiting the teamLab Museum in Tokyo, Hinrichs, a native of Hamburg, was certain: he wanted to bring this unique experience to his hometown—and thus to Europe for the first time. In the coming years, this vision will become a reality: the UBS Digital Art Museum will open its doors in HafenCity.

An immersive art experience spanning 6,500 m²

What awaits visitors there has little in common with a traditional museum, where artworks are typically viewed from a distance and may not be touched. The motto of the permanent exhibition, teamLab Borderless, is “Wander. Discover. Explore.” Through the fusion of art and technology, visitors can expect works that move beyond the confines of the rooms, influence and blend with one another, and thus form an infinite world of art. This art can therefore be interacted with directly. “Art doesn’t have to be understood through the laws of logic,” says Lars Hinrichs, founder and initiator of the UBS Digital Art Museum. Rather, art must be felt.

Another Attraction for HafenCity

The museum will be built in the eastern part of Hamburg’s HafenCity, in the Elbbrücken district. It will span a total of 6,500 square meters with ceilings up to 12 meters high. In addition, there will be a gallery space featuring rotating exhibitions by renowned and emerging international artists.

Who is teamLab?

teamLab is an international art collective founded in Japan, consisting of UI designers, artists, and mathematicians. Using state-of-the-art technology, this interdisciplinary team creates unique, immersive exhibition concepts that are on permanent display in Tokyo, Kyoto, Jeddah, Singapore, and Macau. And soon also at the UBS Digital Art Museum in Hamburg.
The UBS Digital Art Museum expects to welcome around 700,000 international visitors in its first year.