Herzblut: A fitting name, meaning "lifeblood", since the people of St. Pauli have partying in their hearts. A cross between a club, restaurant and cocktail bar is the ideal starting point for a night of partying on the Reeperbahn.
If you show up early on Saturdays - before 10pm, around dinner time - you will avoid the six euro entrance fee. Then you can still enjoy the ambiance with a clear head. A celebrity designer was at work here. Jordan Mozer freely interpreted the idea of a rustic traditional pub and combined it with Kiez, harbour and football motifs. Amusingly, visitors to Hamburg can buy Herzblut shirts and go back across the Elbe outed as a Reeperbahn fan.