The company Hamburg Tourismus GmbH

Since its foundation in 1989, Hamburg Tourismus GmbH (HHT) has constantly adapted to an evolving landscape and market changes.

The company was formed in 1989 - initially under the name "Tourismus-Zentrale Hamburg GmbH" - from the merger of Hamburg Information GmbH with Fremdenverkehrszentrale Hamburg e.V.. It was renamed "Hamburg Tourismus GmbH" in 2002.

HHT's corporate structure, based on the integration of all sectors involved in tourism development, is considered as exemplary model for newly created tourism marketing companies in Germany and abroad.

Its shareholders are Hamburg Marketing GmbH (51%), Tourismusverband Hamburg e.V. (29%), DEHOGA Hamburg e.V. (10%) and the Hamburg Chamber of Commerce (10%). Tourism marketing is thus shaped by the most important tourist opinion leaders in Hamburg.

HHT considers itself a service provider for Hamburg tourism. The close network of urban businesses and external contacts (tour operators, media, etc.) is the main strength of Hamburg's destination marketing. A target market-differentiated, theme-oriented marketing strategy plays a prominent role in doing so. The main focus of HHT includes the image-shaping elements of the city as well as advertising and marketing specific reasons for travel. HHT supports the Hamburg brand with their activities and their success factors.

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