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"You can't stay 17 forever", but that's not true at the Schlagermove in the heart of Hamburg, when the Festival of Love is celebrated on 13th July 2019 on the streets of Hamburg between Heiligengeistfeld and St. Pauli-landing bridges. Anywhere up to half a million Schlager fans dance at the approximately 45 colourfully decorated music trucks. "If the sun shines in your heart", you're between Kiez and the harbour. The colourful Schlager Parade sets off at 3pm and makes its rounds until evening. Schlager fans from all over Germany and neighbouring countries meet with sunflowers in their hair, platform shoes, flouncy hems and miniskirts, to have a great time and frolic away the afternoon together.